This week we’re joining the big Gatzby buzz that is bubbling around the globe like sparkly champagne. We’re amazed (but not surprised) that e-v-e-r-y-one talks about the movie. The fashion alone is Oscar worthy!
Catch a glimpse into the making-of in this interview with the movie’s production designer Catherine Martin:
The best campaigns (or the best of anything for that matter) are perfect in all the details. Including typography. Here’s a beautiful example where the Art Director commissioned a calligrapher for a campaign promoting the first luxury shopping mall in Kazakhstan. A peek into the development of the lettering:
The finalized lettering:
Isn’t this calligraphy artist amazing, and the final lettering just perfect for this campaign?
CREDITS: Calligraphy Artist: Marina Marjina, Yekaterinburg, Russia | Client: Capital Partners | Agency: McCann Erickson Kazakhstan | Creative Director: Sergey Radionov | Art Director: Inna Plavskaya | Photographer: Andre Pinces
Karl Lagerfeld’s ingenuity never ceases to amaze us. One of his latest strikes of genius: An art-inspired online gallery website, in context with his Little Black Jacket exhibition, which started touring the world in April 2012 – currently shown in Dubai. We hope it won’t be the last stop! What a clever brand promotion concept, intriguing, beautifully orchestrated, and ingeniously implemented.
If you can’t make Dubai, indulge in the online gallery! A few glimpses:
The Little Black Jacket – a collaboration of Karl Lagerfeld and Carine Roitfeld
Hollywood is always talented in underlining a plot, mood, and characters with the perfect costumes. The cult series “Mad Men” just launched season 6, set in 1967. We found an interview on StyleList with costume designer Janie Bryant, who designs all the costumes for the show (!), and collected first peeks of the season 6 costumes: